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產(chǎn)品策劃 | PRODUCT PLANNING
101產(chǎn)品策劃從產(chǎn)品的市場(chǎng)需求著手，深入調(diào)研產(chǎn)品的細(xì)分市場(chǎng)形態(tài)，形成一個(gè)產(chǎn)品開發(fā)的整理思路。凸顯產(chǎn)品力的關(guān)鍵所在，使產(chǎn)品不能停留于技術(shù)性、工藝性，從消費(fèi)者需求及產(chǎn)品提供給其的核心價(jià)值的角度全新規(guī)劃； 結(jié)合系統(tǒng)的市場(chǎng)調(diào)查，根據(jù)行業(yè)特點(diǎn)，策劃出消費(fèi)者利益的亮點(diǎn)需求，并針對(duì)市場(chǎng)競(jìng)爭(zhēng)對(duì)企業(yè)各類產(chǎn)品進(jìn)行競(jìng)爭(zhēng)戰(zhàn)略上的規(guī)劃和賣點(diǎn)的提煉包裝。
101 product planning from the market demand for products, in-depth study of market segmentation product form, the formation of a product development finishing ideas. Highlighting the key to the product, so that products can not stay in the technical, process, from consumer demand and products to its core values ??of the new planning point of view; combined system of market research, according to industry characteristics, planning the interests of consumers Highlight the needs and market competition for enterprises of all types of products on the competitive strategy of the planning and selling points of the refined packaging.
